Wine Logic – Questionable Choices

The design playfully juxtaposes the hypothetical dilemma of choosing between wealth, love, or a cascade of fine wine. It embodies the inner monologue of a wine enthusiast facing life's absurd choices, suggesting that the most rational decision always involves acquiring an ample supply of their favorite beverage. The punchline is an amusing twist, poking fun at priorities and preferences, questioning the value of conventional wisdom. The design aims to capture the carefree, humorous side of life, where a good bottle of wine often trumps more serious considerations. There is a lightheartedness to the joke as a celebration of personal indulgence.